APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2002). Marketing (6th ed.). South-Western.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl D. McDaniel. Marketing. 6th ed. Cincinnati, Ohio: South-Western, 2002.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Marketing. 6th ed. South-Western, 2002.