APA (7th ed.) Citation

Lane, W. R., & Russell, T. (2001). Advertising: A framework. Prentice Hall.

Chicago Style (17th ed.) Citation

Lane, W. Ronald, and Thomas Russell. Advertising: A Framework. Upper Saddle River, N.J: Prentice Hall, 2001.

MLA (9th ed.) Citation

Lane, W. Ronald, and Thomas Russell. Advertising: A Framework. Prentice Hall, 2001.