APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (2006). Contemporary marketing (12th ed.). Thomson South-Western.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 12th ed. Australia: Thomson South-Western, 2006.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 12th ed. Thomson South-Western, 2006.