Sensory and consumer research in food product design and development - Moskowitz, Howard R.; Beckley, Jacqueline H.; Resurreccion, Anna V. A. (Ames, Iowa Blackwell Pub., 2006)
Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers' and customers' needs : the growth engine -- Innovation's friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research.
Includes bibliographical references and index.
Keywords: Food -- Sensory evaluation; Commercial products -- Testing