The adoption of Davao branding system a case study on Sulu orchids farm
The single-case study was conducted to explore the adoption process of SUL Orchids of Davao Branding program, and to identify all the factors that influenced such process. Roger's Diffusion of Innovation theory was used as an aid in organizing, presenting, analyzing the data. A long interview w...
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| Format: | Thesis |
| Language: | English |
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