The use of the press releases as a public relations tactic a case study on New City Commercial Corporation (NCC) Mall
New City Commercial Center (NCCC) Mall is one of the leading Malls in Davao City. The mall employed various strategies and tactics in order to attain such prestige. Coupled with this is the Mall?s Public Relations methods that deliberately create and provide their external and internal public to kno...
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| 格式: | Thesis |
| 語言: | English |
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