APA (7th ed.) Citation

Stanton, W. J. (1971). Fundamentals of marketing (3d ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Stanton, William J. Fundamentals of Marketing. 3d ed. New York: McGraw-Hill, 1971.

MLA (9th ed.) Citation

Stanton, William J. Fundamentals of Marketing. 3d ed. McGraw-Hill, 1971.