APA (7th ed.) Citation

Matthews, J. B. (1964). Marketing: An introductory analysis. McGraw-Hill.

Chicago Style (17th ed.) Citation

Matthews, John B. Marketing: An Introductory Analysis. New York: McGraw-Hill, 1964.

MLA (9th ed.) Citation

Matthews, John B. Marketing: An Introductory Analysis. McGraw-Hill, 1964.