The McGraw-Hill guide to writing a high-impact business plan a proven blueprint for entrepreneurs - Arkebauer, James B. 1939- (New York McGraw-Hill, 1995)
Introduction: Operating Your Company on Paper -- 1. Today, You Need a New Type of Plan -- 2. Start with a Definitive Purpose -- 3. The Heart of the Plan: The Business Description -- 4. The Market: Who Are They? -- 5. The Market Strategy: How to Get to Them -- 6. The Operations Plan - Basic Nuts and Bolts -- 7. Create a Schedule - Break It Down Point by Point -- 8. Presenting the High-Impact Management Team -- 9. The Financials - Strut Your Numbers -- Epilogue: Failing to Plan Is Planning to Fail -- Appendix A: Sample Business Plan -- Appendix B: Business Plan Glossary -- Appendix C: Sources of Everything.
Includes index.
Includes index.
Keywords: Strategic planning -- Handbooks, manuals, etc; Proposal writing in business -- Handbooks, manuals, etc; Petites et moyennes entreprises -- Gestion -- Guides, manuels, etc; Planification strat?egique.; Affaires -- R?edaction de projets; Plan d'affaires.