Cases in marketing management

Bibliographic Details
Main Author:	Bursk, Edward Collins 1907-
Other Authors:	Greyser, Stephen A. (joint author.)
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall [1975]
Edition:	2d ed.
Series:	Prentice-Hall foundations of marketing series
Subjects:	Marketing > Management > Case studies.