Cases in consumer behavior

Cases in consumer behavior

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书目详细资料
主要作者: DeBruicker, Stewart
其他作者: Ward, Scott 1942- (joint author.)
格式: 图书
语言:English
出版: Englewood Cliffs , N.J. Prentice-Hall 1980.
主题:
Consumer behavior > Case studies.
Marketing research > Case studies.
Motivation research (Marketing) > Case studies.