APA (7th ed.) Citation

Quelch, J. A. (1984). Consumer behavior for marketing managers. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Quelch, John A. Consumer Behavior for Marketing Managers. Boston: Allyn and Bacon, 1984.

MLA (9th ed.) Citation

Quelch, John A. Consumer Behavior for Marketing Managers. Allyn and Bacon, 1984.