Cita APA (7th ed.)

Kotler, P. (1988). Marketing management: Analysis, planning, implementation, and control (6th ed.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 6th ed. Englewood Cliffs, NJ: Prentice Hall, 1988.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 6th ed. Prentice Hall, 1988.