Cases in marketing management

Cases in marketing management

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Bibliographic Details
Main Author: Bernhardt, Kenneth L. 1944-
Other Authors: Kinnear, Thomas C. 1943-, James, Stuart W.
Format: Book
Language:English
Published: Plano, Tex. Business Publications 1988.
Edition:4th ed.
Subjects:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.