Cases in marketing management

Cases in marketing management

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Manylion Llyfryddiaeth
Prif Awdur: Bernhardt, Kenneth L. 1944-
Awduron Eraill: Kinnear, Thomas C. 1943-, James, Stuart W.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Plano, Tex. Business Publications 1988.
Rhifyn:4th ed.
Pynciau:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.