APA (7th ed.) Citation

Bernhardt, K. L., Kinnear, T. C., & James, S. W. (1988). Cases in marketing management (4th ed.). Business Publications.

Chicago Style (17th ed.) Citation

Bernhardt, Kenneth L., Thomas C. Kinnear, and Stuart W. James. Cases in Marketing Management. 4th ed. Plano, Tex: Business Publications, 1988.

MLA (9th ed.) Citation

Bernhardt, Kenneth L., et al. Cases in Marketing Management. 4th ed. Business Publications, 1988.