Bernhardt, K. L., Kinnear, T. C., & James, S. W. (1988). Cases in marketing management (4th ed.). Business Publications.
Chicago Style (17. basım) AtıfBernhardt, Kenneth L., Thomas C. Kinnear, ve Stuart W. James. Cases in Marketing Management. 4th ed. Plano, Tex: Business Publications, 1988.
MLA (9th ed.) AtıfBernhardt, Kenneth L., et al. Cases in Marketing Management. 4th ed. Business Publications, 1988.
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