APA (7th ed.) Citation

Vivian, J. (1998). The media of mass communication. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Vivian, John. The Media of Mass Communication. Boston: Allyn and Bacon, 1998.

MLA (9th ed.) Citation

Vivian, John. The Media of Mass Communication. Allyn and Bacon, 1998.

Warning: These citations may not always be 100% accurate.