APA (7th ed.) Citation

Gutierrez, B. P. B. (2000). Services marketing: A course pack in BA 237. College of Business Administration, University of the Philippines-Diliman.

Chicago Style (17th ed.) Citation

Gutierrez, Ben Paul B. Services Marketing: A Course Pack in BA 237. Diliman, Quezon City: College of Business Administration, University of the Philippines-Diliman, 2000.

MLA (9th ed.) Citation

Gutierrez, Ben Paul B. Services Marketing: A Course Pack in BA 237. College of Business Administration, University of the Philippines-Diliman, 2000.