APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2003). Study guide marketing: Concepts and strategies (12 ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Study Guide Marketing: Concepts and Strategies. 12 ed. Boston: Houghton Mifflin, 2003.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Study Guide Marketing: Concepts and Strategies. 12 ed. Houghton Mifflin, 2003.

Warning: These citations may not always be 100% accurate.