APA (7th ed.) Citation

Gutierrez, B. P. B. (2001). Consumer behavior: Cases, concepts and readings. Helenica Books.

Chicago Style (17th ed.) Citation

Gutierrez, Ben Paul B. Consumer Behavior: Cases, Concepts and Readings. Makati: Helenica Books, 2001.

MLA (9th ed.) Citation

Gutierrez, Ben Paul B. Consumer Behavior: Cases, Concepts and Readings. Helenica Books, 2001.