APA (7e ed.) Bronvermelding

Kotler, P. (1980). Marketing management: Analysis, planning, and control (4th ed.). Prentice-Hall.

Chicago (17e ed.) Bronvermelding

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 4th ed. Englewood Cliffs, N.J: Prentice-Hall, 1980.

MLA (9e ed.) Bronvermelding

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. 4th ed. Prentice-Hall, 1980.