APA-viite (7. p.)

Kotler, P., Armstrong, G., & Franke, G. (1989). Principles of marketing (4th ed., annotated instructor's ed.). Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip, Gary Armstrong, ja George Franke. Principles of Marketing. 4th ed., annotated instructor's ed. Englewood Cliffs, N.J: Prentice Hall, 1989.

MLA-viite (9. p.)

Kotler, Philip, et al. Principles of Marketing. 4th ed., annotated instructor's ed. Prentice Hall, 1989.