Marketing Science Institute & Deshpande, R. (1999). Developing a market orientation. Sage Publications.
Chicago Style (17. basım) AtıfMarketing Science Institute ve Rohit Deshpande. Developing a Market Orientation. Thousand Oaks, Calif: Sage Publications, 1999.
MLA (9th ed.) AtıfMarketing Science Institute ve Rohit Deshpande. Developing a Market Orientation. Sage Publications, 1999.
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