APA-referens (7:e uppl.)

Kotler, P. (1994). Learning guide ; Principles of marketing (6th ed.). Prentice Hall.

Chicago-referens (17:e uppl.)

Kotler, Philip. Learning Guide ; Principles of Marketing. 6th ed. New Jersey, New York: Prentice Hall, 1994.

MLA-referens (9:e uppl.)

Kotler, Philip. Learning Guide ; Principles of Marketing. 6th ed. Prentice Hall, 1994.