Citazione Stile APA (7a Edizione)

Kotler, P. (1994). Learning guide ; Principles of marketing (6th ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Learning Guide ; Principles of Marketing. 6th ed. New Jersey, New York: Prentice Hall, 1994.

Citatione MLA (9a ed.)

Kotler, Philip. Learning Guide ; Principles of Marketing. 6th ed. Prentice Hall, 1994.