Cita APA (7a ed.)

O'Connor, T. (1995). Study guide contemporary marketing / Louis Boone and David l. Kurtz (8th ed.). The Dryden Press.

Cita Chicago Style (17a ed.)

O'Connor, Thomas. Study Guide Contemporary Marketing / Louis Boone and David L. Kurtz. 8th ed. Fort Worth: The Dryden Press, 1995.

Cita MLA (9a ed.)

O'Connor, Thomas. Study Guide Contemporary Marketing / Louis Boone and David L. Kurtz. 8th ed. The Dryden Press, 1995.