APA (7th ed.) Citation

O'Connor, T. S. (1998). Study guide contemporary marketing (9th ed.). The Dryden Press.

Chicago Style (17th ed.) Citation

O'Connor, Thomas S. Study Guide Contemporary Marketing. 9th ed. Fort Worth: The Dryden Press, 1998.

MLA (9th ed.) Citation

O'Connor, Thomas S. Study Guide Contemporary Marketing. 9th ed. The Dryden Press, 1998.

Warning: These citations may not always be 100% accurate.