Marketing management analysis, planning, implementation, and control

Marketing management analysis, planning, implementation, and control

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Xehetasun bibliografikoak
Egile nagusia: Kotler, Philip
Formatua: Liburua
Argitaratua: Englewood, Cliffs, NJ Prentice-Hall c1991
Edizioa:7th ed.
Gaiak:
Marketing.