APA (7th ed.) Citation

McKenzie, R. (2001). The relationship-based enterprise: Powering business success through customer relationship management. McGraw-Hill.

Chicago Style (17th ed.) Citation

McKenzie, Ray. The Relationship-based Enterprise: Powering Business Success Through Customer Relationship Management. Toronto: McGraw-Hill, 2001.

MLA (9th ed.) Citation

McKenzie, Ray. The Relationship-based Enterprise: Powering Business Success Through Customer Relationship Management. McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.