APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. (1999). Applications in basic marketing: Clippings from the popular business Press (1998-1999 ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and E.Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 1998-1999 ed. Boston: Irwin/McGraw-Hill, 1999.

MLA (9th ed.) Citation

Perreault, William D., and E.Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 1998-1999 ed. Irwin/McGraw-Hill, 1999.