Pride, W. M., & Ferrell, O. C. (1989). Marketing cases (4th ed.). Hougton Mifflin.
Chicagoスタイル(17版)引用形式Pride, William M., , O. C. Ferrell. Marketing Cases. 4th ed. Dallas Geneva, Illinois: Hougton Mifflin, 1989.
MLA(9版)引用形式Pride, William M., , O. C. Ferrell. Marketing Cases. 4th ed. Hougton Mifflin, 1989.
警告: この引用は必ずしも正確ではありません.