APA-viite (7. p.)

Pride, W. M., & Ferrell, O. C. (1989). Marketing cases (4th ed.). Hougton Mifflin.

Chicago-viite (17. p.)

Pride, William M., ja O. C. Ferrell. Marketing Cases. 4th ed. Dallas Geneva, Illinois: Hougton Mifflin, 1989.

MLA-viite (9. p.)

Pride, William M., ja O. C. Ferrell. Marketing Cases. 4th ed. Hougton Mifflin, 1989.