Cita APA (7a ed.)

Pride, W. M., & Ferrell, O. C. (1989). Marketing cases (4th ed.). Hougton Mifflin.

Cita Chicago Style (17a ed.)

Pride, William M., y O. C. Ferrell. Marketing Cases. 4th ed. Dallas Geneva, Illinois: Hougton Mifflin, 1989.

Cita MLA (9a ed.)

Pride, William M., y O. C. Ferrell. Marketing Cases. 4th ed. Hougton Mifflin, 1989.