APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (1989). Marketing cases (4th ed.). Hougton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing Cases. 4th ed. Dallas Geneva, Illinois: Hougton Mifflin, 1989.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing Cases. 4th ed. Hougton Mifflin, 1989.