APA (7th ed.) Citation

Ries, A., & Trout, J. (1986). Positioning: The battle for your mind (1st ed., rev.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. 1st ed., rev. New York: McGraw-Hill, 1986.

MLA (9th ed.) Citation

Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. 1st ed., rev. McGraw-Hill, 1986.