APA (7th ed.) Citation

Trout, J., Rivkin, S., & Ries, A. (1996). The new positioning: The latest on the world's #1 business strategy. McGraw-Hill.

Chicago Style (17th ed.) Citation

Trout, Jack, Steve Rivkin, and Al Ries. The New Positioning: The Latest on the World's #1 Business Strategy. New York: McGraw-Hill, 1996.

MLA (9th ed.) Citation

Trout, Jack, et al. The New Positioning: The Latest on the World's #1 Business Strategy. McGraw-Hill, 1996.