Business marketing strategy concepts and applications

Business marketing strategy concepts and applications

Bibliographic Details
Main Author: Rangan, V. Kasturi
Other Authors: Shapiro, Benson P., Moriarity, Rowland T.
Format: Book
Language:English
Published: Chicago Irwin c1995.
Series:Irwin series in marketing
Subjects:
Marketing > Management.
Product management.
Industrial marketing > Management.
Marketing > Management > Case studies.