APA (7th ed.) Citation

Rangan, V. K., Shapiro, B. P., & Moriarity, R. T. (1995). Business marketing strategy: Concepts and applications. Irwin.

Chicago Style (17th ed.) Citation

Rangan, V. Kasturi, Benson P. Shapiro, and Rowland T. Moriarity. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.

MLA (9th ed.) Citation

Rangan, V. Kasturi, et al. Business Marketing Strategy: Concepts and Applications. Irwin, 1995.