Basic marketing a global-managerial approach - Perreault, William D.; McCarthy, E. Jerome (Edmund Jerome). (Boston Irwin/McGraw-Hill, 1999)
Includes bibliographical references (p. 743-786) and index.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.
Keywords: Marketing -- Management