The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Bibliographic Details
Main Author: Hague, Paul N.
Other Authors: Jackson, Peter 1942-
Format: Book
Language:English
Published: London, New York McGraw-Hill c1994.
Series:McGraw-Hill marketing for professionals.
Subjects:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.