00000cam a22000004a 4500 UP-8027390931316015412 Buklod 20071106063337.0 940603s1994 enka rb |001 0|eng d 007707839X (iLib)UPMIN-00000005562 DLC DLC DLC HF5415.1263 H33 1994 HF5415.12 H33 Hague, Paul N. The power of industrial brands an effective route to competitive advantage Paul Hague and Peter Jackson. London New York McGraw-Hill c1994. xiii, 178 p. ill. 23 cm. McGraw-Hill marketing for professionals series Includes bibliographical references (p. [173]-174) and index. Industrial marketing Management. Brand name products Marketing. Product management. Master in Management. Jackson, Peter 1942-. McGraw-Hill marketing for professionals. UPMIN UPMIN-SOM HF5415.12 H33 Book