The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

书目详细资料
主要作者: Hague, Paul N.
其他作者: Jackson, Peter 1942-
格式: 图书
语言:English
出版: London, New York McGraw-Hill c1994.
丛编:McGraw-Hill marketing for professionals.
主题:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.