The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

書目詳細資料
主要作者: Hague, Paul N.
其他作者: Jackson, Peter 1942-
格式: 圖書
語言:English
出版: London, New York McGraw-Hill c1994.
叢編:McGraw-Hill marketing for professionals.
主題:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.