The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Bibliografski detalji
Glavni autor: Hague, Paul N.
Daljnji autori: Jackson, Peter 1942-
Format: Knjiga
Jezik:English
Izdano: London, New York McGraw-Hill c1994.
Serija:McGraw-Hill marketing for professionals.
Teme:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.