The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Podrobná bibliografie
Hlavní autor: Hague, Paul N.
Další autoři: Jackson, Peter 1942-
Médium: Kniha
Jazyk:English
Vydáno: London, New York McGraw-Hill c1994.
Edice:McGraw-Hill marketing for professionals.
Témata:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.