APA-Zitierstil (7. Ausg.)

Urban, G. L., & Hauser, J. R. (1993). Design and marketing of new products (2nd ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Urban, Glen L., und John R. Hauser. Design and Marketing of New Products. 2nd ed. Englewood Cliffs, N.J: Prentice Hall, 1993.

MLA-Zitierstil (9. Ausg.)

Urban, Glen L., und John R. Hauser. Design and Marketing of New Products. 2nd ed. Prentice Hall, 1993.