APA (7th ed.) Citation

Urban, G. L., & Hauser, J. R. (1993). Design and marketing of new products (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. 2nd ed. Englewood Cliffs, N.J: Prentice Hall, 1993.

MLA (9th ed.) Citation

Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. 2nd ed. Prentice Hall, 1993.