Cases in consumer behavior

Bibliographic Details
Main Author:	DeBruicker, Stewart
Other Authors:	Quelch, John A., Ward, Scott 1942-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall c1986.
Edition:	2nd ed.
Subjects:	Consumers > Case studies. Marketing research > Case studies. Motivation research (Marketing) > Case studies.