Promotional strategy managing the marketing communications process
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | , |
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Burr Ridge, Ill.
Irwin
c1994.
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| संस्करण: | 8th ed. |
| श्रृंखला: | Irwin series in marketing
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| विषय: |