APA (7th ed.) Citation

Engel, J. F., Warshaw, M. R., & Kinnear, T. C. (1994). Promotional strategy: Managing the marketing communications process (8th ed.). Irwin.

Chicago Style (17th ed.) Citation

Engel, James F., Martin R. Warshaw, and Thomas C. Kinnear. Promotional Strategy: Managing the Marketing Communications Process. 8th ed. Burr Ridge, Ill: Irwin, 1994.

MLA (9th ed.) Citation

Engel, James F., et al. Promotional Strategy: Managing the Marketing Communications Process. 8th ed. Irwin, 1994.