Style de citation APA (7e éd.)

Bodian, N. G. (1995). Direct marketing rules of thumb: 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program. McGraw-Hill.

Style de citation Chicago (17e éd.)

Bodian, Nat G. Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program. New York: McGraw-Hill, 1995.

Style de citation MLA (9e éd.)

Bodian, Nat G. Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program. McGraw-Hill, 1995.